Solar Advertising Lead/Gen

Don't Get Suckered by Advertising or Lead Generation

Have you ever been tempted to click on images like those below?

Unfortunately, these are just collections of stock images designed to get you to click on the add, then it refers to whatever installer and they have now clue about the add that you clicked on. This is the dirty little secret of the solar industry where installers pay for leads, but have no idea how they are generated. The "back-end," the installers, are completely disconnected and are even totally separate companies from the "front-end" who generate the leads. They may subscribe to a lead/gen service or even pay for a certain amount of leads or even bid on leads in a competitive market for leads.

For example, if you do a reverse image search on the images in the first add above you'll find the following: